Pay-Per-Click (PPC) is a system where an advertiser pays an agreed amount for each click delivered to their site from a listing keyed to a specific search term.

PPC advertising is found on most of the major search engines including Google and Yahoo. Ads are normally prominently displayed in a specific area know as sponsored or featured listings.

PPC is a highly effective way to gain website visibility on the major search engines. It is particularly good for highly competitive sectors where natural listings are hard to achieve.

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